Many retailers fail to take full advantage of the power of visual communication to build their bottom line. Signs and graphics can play a huge role in your business. Attractive, eye-catching exterior signage calls attention and draws traffic to your location. Exterior signs help define your identity for consumers. More than 85% of customers say that signs convey the personality and characteristics of a business. It’s one of the first things they notice about a new or unfamiliar business. And 18-24 year olds, a key demographic for many businesses, use signage to form opinions about a store’s quality.
Once inside, signage is again crucial for maximizing customer interest and influencing buying decisions. Roughly three-quarters of shoppers make their decision to buy inside your store, according to customer behavior studies. Shrewd planning and astute point-of-purchase (POP) signage can steer customers toward your most profitable inventory and help build your bottom line.
Exterior signs that command attention and attract customers
Wall, window and floor displays
Vehicle graphics for advertising
Informational signs of any kind
Custom POP displays and messaging
Parking lot signage